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Negative keywords for SaaS
Negative keywords for B2B software ads: jobs, open-source clones, and login traffic that will never start a trial.
Built for accounts that sell this: A paid software subscription.
Example negatives
- jobsexact
- open source alternativephrase
- githubexact
- loginexact
[jobs]
JobsOnly if the word shows up on irrelevant role queries. Prefer phrase matches like “software engineer jobs”.
"open source alternative"
FreeThey want a free clone.
[github]
FreeDeveloper browsing, unless your product is a developer tool they discover there.
[login]
NavigationalExisting users looking for the app. Send them to SEO, not paid.
"free download"
FreeDesktop-ware and crack traffic.
"what is"
ResearchDefinition queries. Keep them only if they convert in your account.
[salary]
JobsCompensation research on role keywords.
"tutorial pdf"
EducationDocument seekers.