MondaysWeekly negative keywords for Google Ads
Stop paying for searches you never chose.
JunkTerms reads your Google Ads search terms every Monday, flags the junk with a reason and protects what converts. Nothing is added until you approve it.
- One free analysis
- Then a paid plan
- Read the script first
JunkTerms
- Overview
- Review6
- Negatives
- History
- Script
Account
- Settings
- Billing
Weekly review
Free and DIY · 3 terms
81.71- Open11 clicks · 227 impr.40.85$40.85
Looking for free care
Block onAdded to the shared list JunkTerms, so every campaign stops showing for it.- Open7 clicks · 159 impr.26.00$26.00
- Open4 clicks · 108 impr.14.86$14.86
Discount · 2 terms
48.28- Open10 clicks · 210 impr.37.14$37.14
- Open3 clicks · 91 impr.11.14$11.14
Works with
Search campaigns
Performance Max
Broad match
Manager accounts (MCC)
CSV exports
The problem
You see the keyword. Google bills the search.
Close variants apply to every match type, with no opt-out. So one keyword quietly buys job seekers, freebie hunters and DIYers, and it only shows up if you open the report.
- Keyword: what you bid on, the word you see in your campaign.
- Search term: what the person actually typed. That is the click you pay for.
- Negative keyword: how you tell Google to stop showing your ad for a search.
1 in 4 businesses had never added a single negative keyword. (WordStream, 2025)
- dental implant technician jobsJobs$41.30
- free dental implants for seniorsFree and DIY$36.90
- diy dental implant kitFree and DIY$27.60
- dental implants course onlineEducation$22.10
- cheap dental implants mexicoDiscount$18.30
- dental implants austin3 conv.
Illustration with a sample dental account. Not real customer data.
Independent analysis of $20M in Google Ads spend and 14M clicks.2025Read on Search Engine Land 52%higher CPCs on hidden queriesMediaPostMediaDailyNews
933 campaigns analysed. Hidden terms cost more per click.2025Read on MediaPost $1.88hidden CPC vs $1.24 on visible termsSearch Engine JournalNews
Federal court documents on internal "pricing knobs".2025Read on Search Engine Journal 5–15%price increases at a timeIn the press
It's not just you. It's how the auction works.
In 2025 an independent analysis of $20M in Google Ads spend found that the searches Google leaves out of your report cost 52% more per click. A federal court found Google raised prices in small steps, so advertisers would read them as normal noise.
Nobody is going to clean your search terms for you. The junk you can see is the part you can still stop.
spent on clicks that didn't convert, out of a $3,127.38 monthly budget
WordStream, 15,666 accounts, 2025
Advertisers already post about it
Public posts on X. Not JunkTerms customers.
How it works
Three steps. One Monday.
One free analysis: email, then the script, then the report. After that, pick a plan.
- Work emailsam@acmedental.comGet your free analysisOne analysis per email
Step 1: Get your free analysis
Leave your email. One analysis per email, and per Google Ads account once the script knows it.
Step 2: Paste the script
The first install only reads and posts. Preview in Google Ads writes nothing until you turn dry-run off.
- Selected term↑ ↓Free and DIY
free dental clinic austin
Looking for free care
Block onAdded to the shared list JunkTerms, so every campaign stops showing for it.Step 3: Review, then subscribe
You approve what to block. Weekly runs continue on a paid plan.
Use cases
Same junk problem. Three different Mondays.
Tap a tab to switch.
E-commerce
Protect product margins from searches that will never buy.
Your product keywords pull in shoppers for brands you don't stock, people looking for a how-to, and someone applying for a warehouse shift. Every one of those clicks comes out of a margin you priced to the cent.
- Brands you don't carry ride along on your keywords.JunkTerms tags them as Brand, so one approval blocks the whole group.
- Performance Max shows you only part of what it buys.Whatever the report does reveal gets read every Monday, before it adds up.
- Sometimes a how-to search actually sells.Any term with a sale is held back and never suggested as a negative.
- brand x running shoesCompetitor$31.20
- competitor store couponDiscount$22.90
- warehouse jobs near meJobs$18.70
- how to clean suede shoesFree and DIY$12.40
- trail running shoes men4 conv.
- suede shoe cleaning kit2 conv.
Features
Careful by default. Fast when you want it.
6 terms to review
$159.70 of junk spend in the week before the report
- Competitor 29.71
- Free and DIY 81.71
- Discount 48.28
6 of 9 terms still open
18negatives
A reason on every term
Jobs, Free, DIY, Competitor. You see why before you block. Each term sits in its reason group with its clicks and what it cost, so you can read a whole group at a glance and approve it in one go.
- emergency dentist austin3 conv.
- dental implants austin3 conv.
- teeth whitening near me2 conv.
Held back when it converts
Terms with conversions are protected, never suggested as negatives. If a negative would also block a search that converts, it is held back and the review names that search.
Approve your way
One by one, by reason, or all at once. Press A to approve and X to reject.
Account-wide or one campaign
Pick where each negative lands. Account-wide goes on the shared list JunkTerms; one campaign keeps it there only.
| Search term |
|---|
| how long do dental implants lastResearch |
| veterinary dentist dogOther |
| used dental equipmentUsed |
| aspen dental austinCompetitor |
| dental hygienist salary texasJobs |
It remembers
Terms you keep don't come back next Monday. Anything you approved or rejected is not suggested again.
A short Monday email
What was flagged, what it cost, one link to review. It lists up to 12 terms, and the rest wait on the review page. Nothing is added until you approve.
Estimate
How much goes to searches that never convert?
An estimate from published benchmarks, not a measurement of your account. Your own search terms report is the only real number.
Check my real reportPricing
One job, priced for it.
One free analysis, then a paid plan. Annual billing: 2 months free. 14-day money-back guarantee.
Starter
$15.83/mo billed annually
$190 per year, or $19 billed monthly
- 1 Google Ads account
- 1,000 new terms per week
Pro
Most teams start here$32.50/mo billed annually
$390 per year, or $39 billed monthly
- Up to 3 Google Ads accounts
- 6,000 new terms per week, shared
Agency
$124.17/mo billed annually
$1,490 per year, or $149 billed monthly
- Up to 15 accounts, including manager accounts
- MCC script
- 30,000 new terms per week, shared (fair use, up to 2,000 per account)
Prices are in USD. VAT or sales tax is added where it applies. No timed trial: the free analysis comes first, and every plan has a 14-day money-back guarantee.
FAQ
Questions before Monday
Your first analysis is free. Then Starter is $19/month (1 account, 1,000 new terms a week), Pro $39/month (3 accounts, 6,000 a week shared) and Agency $149/month (15 accounts, 30,000 a week shared, fair use up to 2,000 per account). Annual billing is ten months for twelve: $190, $390 or $1,490 a year. There is no timed trial, and every plan has a 14-day money-back guarantee.
See 90 days of your own search terms.
Email, then the script. One analysis is free. After the report, pick a plan.